There is always a different kind of excitement in both the countries about the match between India and Pakistan. The entire public becomes a sports lover on that day. Even those who normally never watch the match, watch it on that day. Sony Sports Network has also tried to cash in on that through the promo.

Not even two weeks are left for the Asia Cup to begin. Meanwhile, a promo of the official broadcaster of the tournament is getting a very sharp reaction on social media. The promo is for the Asia Cup, but the entire focus is on arch-rivals India and Pakistan. Through it, an attempt has been made to create an atmosphere for the clash between the two on September 14. But now the promo seems to have backfired.

A large section of users is talking about boycotting the Asia Cup. The match will definitely take place, because the government is also against a match with Pakistan only in a bilateral series. Therefore, many users are raising their voice for boycotting the Asia Cup. Former cricketer Virender Sehwag is also in the promo, so he has also become the target of the users. On social media, he is being reminded of his own post on the Pahalgam terror attack and is being attacked.

What is in the promo?

The Asia Cup promo released by Sony Sports Network shows India's T20 captain Suryakumar Yadav, former explosive batsman Virender Sehwag and Pakistan's star pacer Shaheen Shah Afridi. An attempt has been made to cash in on the excitement about the India vs Pakistan match in the promo. To show this, an Indian Muslim family has been shown watching the India vs Pakistan match on TV. The excitement is at its peak. The heartbeat is fast. Suryakumar is batting and the ball is in Afridi's hand. In an exciting moment, the head of the family is shown praying for India's victory. When the prayer is answered, the family is immersed in celebration. After that, Virender Sehwag is seen promoting the Asia Cup with the message 'India in every vein'.

Why is there a ruckus over the promo?

There is always a different kind of excitement among the sports lovers of both the countries about the match between India and Pakistan. It is as if the entire public becomes a sports lover for that one day. Even those who normally never watch a match, watch the match on that day. The organizers and sponsors of the tournament also cash in on this. The stadiums are jam packed. Crores of people watch and listen to the match through broadcast and streaming. The cost of advertisements goes up. Whatever the tournament, if there is a clash between India and Pakistan, then it attracts the most excitement and the most atmosphere. The knockout round and even the final match pale in comparison to it. In terms of atmosphere, the league stage clash of the two rivals is not just heavy, but very heavy on the quarter-finals and semi-finals of the World Cup.

Therefore, there is nothing surprising in the fact that Sony Sports' Asia Cup promo is also designed around the rivalry between India and Pakistan. In the promo, the tournament has been overshadowed by it. This is natural because this has been happening in ICC's biggest tournaments like Champions Trophy and World Cup. This time, the Sony Sports advertisement has created a ruckus because the tension between the two neighbours is at its peak. In April this year, Pakistani terrorists brutally murdered tourists in front of their wives and children in Pahalgam, Jammu and Kashmir, after asking them about their religion. 26 civilians were killed in that attack.

After that, the Indian armed forces destroyed the terrorist hideouts in Pakistan and POK under Operation Sindoor. Pakistan, enraged by this, made a failed attempt to attack Indian military installations with missiles and drones. India shot down all their missiles and drones in the air and in retaliation, destroyed Pakistan's military installations, especially several airbases. Their air defence system was completely crippled. After that, Pakistan surrendered and started pleading for a ceasefire. Currently, ceasefire is in force in both the countries but India has made it clear that Operation Sindoor has only been postponed, not ended. If Pakistan does not back off, it will be taught a tougher lesson than this time.

Hashtag Boycott Asia Cup running

In view of this tension between the two countries, social media is boiling over the match. Users are calling it an insult to the victims of Pahalgam and the country. They are calling BCCI, broadcasters and the promoters of Asia Cup greedy for money and are terming it as 'compromise with national pride' and 'insult to national sentiments'. Social media is trending for boycotting watching Asia Cup.

Virender Sehwag targeted

After the promo, Virender Sehwag has also come under target. Users are reminding him of his post about India's Operation Sindoor after the Pahalgam terror attack. In that post, Sehwag had said that our forces will teach Pakistan such a tough lesson that it will never forget it. By reminding him of that post, many comments are being made on Sehwag, some of which can be called low-level.